Wednesday, February 2, 2011

Are we socially crutched?

Has interpersonal and live communication become more invisible and less interesting as it takes back seat to our social communication methods?  Do you take the time to perform and perfect the tactics recommended in this RIS Media article? Or, in an effort to please the mighty desire to instantly accomplish goals, do you find building rapport this day and age is currently taking  the back seat? 

Sandra Fincher, Broker, CBTR Greensboro Office

If you answer yes, obviously based on the above recommendations, you aren’t alone!

Wikipedia defines “rapport” as “one of the most important features or characteristics of subconscious communication. It is commonality of perspective: being "in sync" with, or being "on the same wavelength" as the person with whom you are talking.”

What does it take to be communicably in sync with one another?

Without this “commonality of perspective,” some professionals may come across as if they don’t care when in fact they subconsciously feel they’re too busy and they don’t have time to care. In this instant and technologically advanced world where needs must be met before they can even be anticipated, some may feel this “small talk” referenced in the article is a time zapper, especially if a potential client might be a, please forgive me, “tire kicker.”

Or as the social era progresses, they feel they have become poor rapport builders and hesitate to personally step out of their comfort zone by picking up the phone or scheduling a face-to-face. This could be because they have relied solely on their new communication methods to be successful. 

At what point does it become an acceptable balance of the old and new? When I was selling real estate, my Broker-In-Charge constantly urged us to merge the old and new…to pick up the phone, go see a client and make a personal difference.  She also said to not rely solely on emailing, text messaging, Facebook but to add that human touch!

In real estate sales, TRUST is one of the largest components that bridge the gap between whether or not a relationship is successful.

We really do care. With our new and improved ways to quickly and efficiently do business, there are many ways we can show clients and customers that we care while remaining on the cutting edge of technology. So, how do you balance building rapport not only traditionally but socially?

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