What's Behind The Blue Door of Real Estate?
Do you remember that last video you had gradually turned all the way up, which you still couldn't hear and when the scene changed from outdoors to indoors, you and the whole building got blasted out of your chair? Of course you remember.
Our goal is to attract, retain and capture our real estate audience through video marketing. Good audio is key in real estate video - according to this Inman News article, consumers will deal with mediocre video but will tune out the video due to mediocre audio. They will quickly lose interest and move on.
One common denominator in video quality is audio. Yes, sound...and it can make the video or surely break it.
Here are a few options to help produce better audio for your videos
Consider purchasing an external microphone (a minimum investment).
- It can add tremendous value to your video's sound quality
- A wireless mic is a little more expensive, but you can add flexibility by clipping it on your clothing if you choose to narrate while recording
Narrate the video during the editing stage, rather than when the video is actually being recorded.
- The voice over will be much clearer
- A voice over offers flexibility in addition to better sound
- Go into closet or a small, carpeted room to narrate (if needed)
- Obviously, we are all human so if you make a mistake or have a change, it is much easier to correct by rerecording your voice instead of the video clip (or editing out the voice)
Background music is another component that adds to the quality and sound of an engaging video.
- Be choosy and appropriate with your music selection
- Avoid music with lyrics - it's a distraction
- Protect yourself by being mindful of copyright laws
- Consider using the same music to begin and end your video to create a "signature song" for your video
While we real estate professionals are becoming more acclimated to video marketing, we find the learning curve is easier to get ahead of when we implement tips we learn from professionals we trust. So, 'check, check' your mic & make some noise - Good quality noise!