Thursday, February 16, 2012

Video is more important ...and easier... than ever

What's Behind The Blue Door of Real Estate?

Successfully uploaded video.  It was done as simply as it sounds. 

Yes, I did say that. And the group of agents at our Burlington office who attended The Power of Video and Blogging skills class yesterday would agree as well. They followed a simple action plan and added another tool in their marketing toolbox – video. 
You see, this wasn’t just a 'techie' group of people but agents of various ages and experience levels. The technology they brought was very comprehensive: we had an iPad, several SmartPhones, many laptops, a Flip camera and a regular camera that took video (the agent who owned it didn't realize it would take video - most agents relate to this, can you?). 

He too successfully uploaded video and said he was empowered.

Image from
Let’s see why these agents are embracing video marketing:

Video is changing the real estate industry!

• YouTube is the 2nd largest search engine, behind its parent Google, with 4 billion + views/day
•That is a 25% increase over last 8 months
• 60 hours video uploaded every minute, an increase from 48 hours in May
• Coldwell Banker is changing the real estate industry & has connected their agents to the consumer through YouTube
• On Location is the Coldwell Banker YouTube channel with 3,280,000+ views
• 73% homeowners are more likely to list with a Realtor who offers video
• Only 12% of real estate industry currently have YouTube accounts

Are you capturing the 73%?   Be empowered to do video.  

I gathered a lot of good info from David Marine, Senior Director for Consumer Engagement & John Murray, Director of Regional Marketing both with Coldwell Banker Real Estate along with a few other sites like &


Anonymous said...

As the old saying goes, a picture is worth a thousand words, video... has to be much more. As a consumer, I would like nothing more but to view a video than flip through pictures of a home or property that I would be interested in. The video not only shows all aspects from a 3 dimensional point of reference, but also gives more details as with the agent showcasing the property in their own words. Most of the time, in an explaination on video, you get much more that you would reading text and referencing pictures. I feel this blog is very important for anyone wanting to increase their clientele through real estate videography. It is well worded and has great supporting bullet points regarding video and how it has become such an important part of our lives.

rosebowldaughter said...

I couldn't agree more!

E. Castelda said...

I also agree video offers much more than reading or looking at photos...this marketing tool displays the personality of the home as well as the agent!