What's Behind The Blue Door?
Coldwell Banker Previews International®
Through the Previews International® luxury home sales program, Coldwell Banker has represented an impressive array of the world's most fabulous real estate.
The exclusive group of luxury certified Coldwell Banker Previews Property Specialists make up approximately eight percent of Coldwell Banker® sales professionals worldwide. These specialists have participated in more than 13,500 transaction sides of homes priced at $1million or more in 2011.
“There is a reason why Coldwell Banker sells, on average, more than $70 million in luxury homes every day,” said Michael Fischer, chief marketing officer, Coldwell Banker Real Estate LLC. “Our certified Previews luxury specialists routinely represent some of the world’s most prestigious properties. This new campaign is a testament to their success.”
This new campaign Fischer speaks of has recently been launched by Coldwell Banker, highlighting the efforts of Henderson Talbot, a real estate entrepreneur from the 1930s. Talbot was one of the first to market real estate beyond his local area, redefining luxury real estate marketing. He captured prized estate homes on film and held exclusive gatherings for affluent buyers to “preview” these homes as cinema.
That ingenuity inspired the “Previews” name and establishment dating back to 1933. Acquired by Coldwell Banker Real Estate Corporation in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Previews International® program. The “Previews” name holds true today, as video and high-end photography have emerged as essential sales tools for luxury real estate properties.
Coldwell Banker Previews - History is the difference. Experience is the difference. Global is the difference. Take a look at our video and upgraded Previews website – As a luxury home buyer, seller, or Realtor, how do you see our new campaign and website as more beneficial and in-tune with the market demands?